BMW is for much people synonymous with sportivity, it is what BMW seeks like public image. And in order to arrive at this image, BMW spare no effort, with for example two news:

Series 1 tii :

Since the launching of small BMW series 1, the rumors said: will it have a M version?
To the auto show of Tokyo, BMW gave some answers with the concept-car Concept Series 1 tii. BMW gives the large axes of future Series 1 “Sport” : lightness, agility and a very sporting style.

This concept was a stylistic study resolutely directed towards the automobile sport, but now, with the success, it is a coming commercial reality.With this concept-car, Series 1 tii adopts materials used in aeronautics, like the carbon fiber plastic (CFP). For the occasion, the CFP is just covered with a transparent varnish, letting appear its structure. It is for more contrasts with the color “alpine” white of the car.

Concept 1 Series tii does not seek the discretion, but the performance and the image of sportivity.In short, Concept 1 Series tii, it is young, sporting, but especially very sympathetic.

No details concerning its motorization… But BMW provides to put the engine at the same level that the rest of the car… interesting!

Nürburgring lap record :

Less than two months after the record of the turn of Nürburgring was established by Pagani Zonda F ClubSport in 7 minutes 27 seconds and 82 hundredths, it is an unexpected pretender which comes to sign a lower time of more than 5 seconds. Which car can outdistance well a super sport-car such as ClubSport… It is simply a BMW M3 CSL!

BMW is not series, but what imports, the base and the stopwatch being there. The car does not develop 360 HP but 532! Thus prepared with the assistance of BMW and with at his wheel the Swedish pilot Richard Göransson, M3 CSL proudly asserts a 7 minute 22 seconds and 80 hundredths on the stopwatch !

BMW show that super sports-cars such as Pagani Zonda, Koenigsegg CCX or Porsche Carrera WP can be made beat by a BMW… BMW holds the record of the lap of the series’ cars. It is an enormous publicity for this brand which keeps up image of sportivity.