The Buzz Marketing by BMW

Advergames
What is an advergame?
An advergame (game advertising) is a mini video game whose script, the characters and the graphical environment feature values, the image, and the universe of a brand or product. With the methods employed in creation, it is often better quality and greater interest for the consumer.

In recent years, car manufacturers are engaged in strong competition in terms of advergame, delivering many achievements particularly cared (Toyota Auris Ice Experience, BMW eDrive Challenge…).
M3 Challenge is the ultimate Advergame, launched by BMW on the occasion of the release of his new car BMW M3.

The problems posed by automobile advertising are the same whatever the media: it is necessary to convince a consumer whose period of reflection before you buy is long, by the high price of the product and the strong competition.
The choice of a sporting advergame driving very new BMW car is good, because this experience by the player created a strong affinity between him and the brand.

Source : http://www.m3-challenge.com/

Videos
In 2005, BMW created short films, this original works that are intended neither to the movies or on TV.
Yet the budget of direction is equal to the films of Hollywood.
For example, a film "Hostage" directed by John Woo, with Kathryn Morris, Clive Owen as actors and not less than twenty stuntmen and a generic with 150 people.
By using the Internet, BMW don’t have limits (violent and disrespectful of the Highway Code).

More recently, a BMW video has been diffused to promote the new gadget of the German mark. This spot will have generated in less than one week more than 65.000 sights on Youtube. For the moment, we don’t know what it is, but a thing is certain, that intrigues us!