Wednesday, December 12, 2007

Up and coming BMW

BMW developed an automatic system of control in a BMW 330i for a dynamic demonstration on the circuit of TOP GEAR.
Contours of the race track are before located with GPS then the data are memorized in a super calculator embarked in the car.






This research does not have the role to replace the drivers but to bring solutions to the people having problems at the wheel. Research will surely help to guide public transport of the future.
The system allows for the moment to contribute to the training for the best pilots to refine their trajectories. The data-processing power command at the car to follow the ideal trajectory.
The precision of the system is a few cm.

Soon will see a computer “super pilot” testing the new models of the brand on the circuits in an impartial way? Or to replace the pilots in the championships?


BMW shows at all the manufacturers his desire for advancing in the technological and safety domain with this research.

the “Green Wheels”

I spoke about it in the preceding articles, BMW uses the current ecomovement. It is congratulated today for these actions in this domain.
The German weekly magazine “Bild Am Sonntag”, thus launched the “Green Wheels”. This new price rewards a technology corresponding to a projection in the domain for the protection of planet. This year, it is BMW who receive the distinction for his program Efficient Dynamics.
To summarize, the program is to reduce the CO2 emissions. It is composed of the function “Start & Stop”, of the recuperation of energy to braking, an indicator of change of gear, tires offering less rolling friction and of a work on aerodynamics and an electric power-assisted. Set up in first on Series 1, Efficient Dynamics extends gradually to all BMW lineups, but also to the Mini.

Monday, December 3, 2007

BMW's offensive strategy.

In the last conference, the president of the BMW group announced his strategy for the future of the brand. With two major stages: 2012 and 2020. It is a long-term vision!

This plan shows a strong ambition of economic growth: the objective of the group is to pass from 1,4 million vehicles sold in 2006 to 1,8 million in 2012, then more than 2 million in 2020! It’s big increase and without leaving of the “premium” market. It even expressed its ambition to become the number one in all segments in 2020.
It didn’t exclude the possibility that a fourth brand join BMW, Mini and Rolls-Royce. However, it would be necessary that the brand brings the same contribution for the benefits as the current brands of the group. Difficult because today, BMW and Mini form a part of the most profitable brands of the world.
It is a beachcomber of products which is announced, with innovations which should shake the small world of the car. BMW should present in the next automobile shows three vehicles which frighten competitors: a small SUV “X1”, a sport-car inspired by the Concept CS and a mysterious model baptized “Progressive Activity Sedan”. This last would be, a kind of Mercedes Classe R on a frame of X5. Models will be born by 2012.

Here what will guide the BMW group for the 13 years to come… Of course, all that with ecology, with Efficient Dynamics and hydrogen. In spite of its 90 years, BMW is thus in full form and always ready to run after the domination of automobile planet.
Related Posts Plugin for WordPress, Blogger...